FAQ’S

Who is Redbrain and why should I work with them?
We’re Online/Google Shopping experts! At the heart of everything we do is performance. We promote retailers’ products in the Google Shopping results carousel, driving traffic and increasing brand awareness. Using our knowledge to optimise data and drive your store sales. We pioneered the ‘paid on results’ model, meaning that we operate on a pure commission basis, we’re fronting the cost of the clicks and only earn commission when we deliver your store a sale. With Redbrain, it’s always NO SALE NO CHARGE. Our service is risk free, with no complex contracts or tricky tie ins.

What does the Redbrain Sales Generator app do?
The Redbrain Sales Generator app, available through the Shopify app Store, directly uploads your products into the Google Merchant Centre, creating Google Shopping Ads campaigns with the intention of advertising your store’s products in the Google Shopping results carousel.

I am a UK merchant, am I eligible for the Redbrain Sales Generator app?
To be eligible for the Redbrain Sales Generator app in the UK you must comply with the following: Your store must be registered in the UK, sell in GBP, and fulfil orders within the UK.

I’m a USA merchant, am I eligible for the Redbrain Sales Generator app?
To be eligible for the Redbrain Sales Generator app in the USA you must comply with the following: Your store must be registered in the USA, sell in USD, and fulfil orders within the USA. Please Note: Unlike Google CSS (UK & EU) which allows multiple entities to run activity, Google Shopping can only be run by one entity, so if you are, we can’t.
Good news: You can transfer your activity over to Redbrain for us to run it on your behalf. To switch over, or to find out how this works please contact our team at: support@poweredbyredbrain.com

I already work with you through an Affiliate Network. Can I also work with you through your Redbrain Sales Generator app?
At this moment in time, if you’re already signed up with Redbrain via an Affiliate Network, we’re unable to work with you through our Redbrain Sales Generator app.

Can I run Google Shopping if Redbrain is?
UK & EU: Yes, in the UK & EU Google CSS allows multiple entities to run activity and deliver incremental sales. Google recognises that we’re all sending clicks to the same end domain and we’re treated as one entity in auction. For further information please visit: https://support.google.com/merchants/answer/7558973?hl=en

USA: No, unlike Google CSS (UK & EU) which allows multiple entities to run activity, Google Shopping can only be run by one store, so if you are, we can’t. Good news: You can transfer your activity over to Redbrain for us to run on your behalf. To switch over, or find out how this works please contact our team at: support@poweredbyredbrain.com

How do we get started?
Install the Redbrain Sales Generator app from the Shopify app store: HERE. Then follow the simple integration steps and application process. If you need additional support contact us at: support@poweredbyredbrain.com

What happens once I have submitted my application?
Once you have installed the app and submitted your application a Redbrain representative will review your application within 5 working days.

How will I know if my application is successful?
If your application is successful you will receive email confirmation and your Shopify Store product feed will be synced up with Redbrain tech for review and approval by Google. Note: Google can take up to 3 weeks to review and approve your product feed in our Merchant Centre. The time taken by Google is out of our control.

How will I know if Google has approved my product feed?
You will be notified via email once your product feed is approved by Google and Redbrain are ready to start promoting your products.

What happens if Google disapprove my product feed?
If your products are disapproved by Google, Redbrain will not be able to promote your products in the Google Shopping Carousel. We will of course raise an appeal on your behalf and if applicable, feedback to you on any relevant Information we have received from Google so that you make any required changes. If your products remain disapproved by Google after the appeal process a Redbrain representative will contact you via email and your Redbrain Sales Generator app homepage will say ‘suspended’

What commission rate do you charge on a sale?
Redbrain charges a 12% commission on all sales before returns (actual sum paid by Customer to Merchant in respect of orders) which have been driven through a Redbrain Ad. Commission is charged on basket subtotal, excluding shipping costs, discounts, and taxes.

What happens with cancellations?
The 12% commission rate factors in an average returns rate, meaning that commission is charged on all orders irrespective of returns/cancellations that are made after the transaction is complete. As a result of the original sale, the Merchant has the contact details of the customer so they can re-market to the customer, so even if an item is returned/cancelled, there is still intrinsic value to the transaction.

How much do I need to invest in ad spend?
NOTHING. Redbrain pays for the cost of the clicks to Google, so we fund the ad spend. We work on a NO SALE NO CHARGE basis, so you are only charged commission when a sale is driven through one of our Ads.

Can you work to budgets?
You control your budget. By setting a cap in the app, you’re letting us know how much commission Redbrain can earn over a 30-day period. As a guide, $500 is a good start point to optimise promoting your products in Google. Remember, you are not pre-charged this amount, Redbrain works on a NO SALE NO CHARGE basis.

What is the 30 day Billing Cap?
The cap refers to the 12% commission Redbrain earns on sales generated through the app. You are not pre-charged this amount, Redbrain works on a NO SALE NO CHARGE basis. Note: Once the cap is reached your products will no longer be advertised in Google until the next 30 day billing cycle begins. However you can increase your billing cap at any time to continue activity. The billing cap is set in USD inline with Shopify’s accounting preferences.

Can you work with all products?
To be able to advertise on Google Shopping, your products must not be restricted or prohibited. For more information on what products are restricted or prohibited please visit the following link: https://support.google.com/merchants/answer/6149970?hl=en

How long does it take before we start to see sales coming through?
It’s different for every store, once your product feed is approved by Google and live in our system, Redbrain will endeavour to deliver you activity as soon as possible.

What sort of reporting do we have access to?
You’ll be able to track sales and commissions through the Shopify app.

How are payments managed? When will I be charged?
We use Shopify’s standard usage charge billing model; Shopify charge at the point of sale and retrospectively pay Redbrain.

Do you only offer activity in the UK and USA?
Currently yes, however watch this space!

Do you record customer information?
We don’t store personal information as it’s not required for the operation of our app. In the interest of GDPR compliance, in the event of a user requesting data or data redaction, we record a log of this to demonstrate request acknowledgement.

Why does Google require verification of my Shopify Website? (US Merchants ONLY)
In the US Google Shopping can only be run by one entity. Therefore Google need to know that you are giving Redbrain permission to run Google Shopping activity on your behalf. The verification process requires a HTML tag generated by Google specifically for your store to be installed onto your website. The tag acts as a marker to help Google identify your website (please note: verification doesn’t give Google any elevated access to your website). When you verify your website address it proves to Google that you are the authorized owner giving permission. When you are logged into the app and have accepted the terms and conditions, you will be presented with two options to install the HTML tag on your website. One where it is automatically added on your behalf, and the other where you can add it manually if you prefer.
NB: Once you give Redbrain authorisation you will no longer have the authority to run activity through your own MCA and Google Ads campaigns (please ensure you agree to this before completing the Google website verification process).

Does the Redbrain Sales Generator app promote all my products in Google?
Yes, by default our app will promote all your store’s active products in the Google Shopping results carousel.

What determines which product results appear in the Google Shopping Carousel?
It’s down to Google’s algorithms to determine which results appear in the carousel. Our algorithm uses your product titles and product data that is in your product feed to ensure you’re optimised for the best possible performance.

If I update the products on my store will these be updated in your system?
Yes, our app automatically uploads your store’s active products. If you add/remove products to your store, these will be updated on the next product sync (which runs hourly) and changes will be reflected in our system.

How come I’ve not seen any sales yet?
Each store is different and the team at Redbrain will be working to push your products in the Google Shopping carousel. It’s worth remembering that you’re only ever charged a commission when a sale is driven through one of our Ads, there are no subscription fees or any other charges when you have the Redbrain Sales Generator app installed.

If I get repeat sales from existing customers, do you take commission?
Our app uses Shopify’s in-built tracking system, UTM tracking parameters and last click attribution. If an order is placed within 14 days of the originating click, and Shopify detects that the customer was directed to your site through one of our Ads, then the sale is attributed to Redbrain and we earn 12% commission.

How do I know if a sale is generated by Redbrain and will incur the 12% commission?
As above, our App uses Shopify’s in-built tracking system. You can click into the order and see how Shopify has attributed this to Redbrain by navigating to the “Conversion Summary” information and clicking through to “View full sessions”.

Do Redbrain optimise our product data?
Product data is at the heart of Google Shopping, so rich product data is super important to us. When we’ve pulled your store’s products into our system, our team analyses the data. Then, based on our extensive knowledge, gained from working with 10,000+ retailers over the years and any insights you’ve provided us, we optimise accordingly.

Where do our product ads appear?
Our CSS activity displays image results in the Google Shopping results carousel across the top / right hand side of the page:

Does Redbrain bid on our brand name?
Google Shopping campaigns are managed at the product and category level, rather than by brand name or keyword bidding. This simply means that we don’t tell Google the terms we want to show for and we’re not brand bidding. Ever.

Is the ONLY charge we have to pay the 12% commission for Redbrain generated sales?
Yes, we work on a NO sale, NO charge basis. We pay for the cost of the clicks to Google and only earn 12% commission if a sale’s driven through one of our Ads as per above. Even if we spend £100 on our Ad spend and there are no sales, this doesn’t cost you a penny.

Can we stop at any time?
Yes, if you contact us at: support@poweredbyredbrain.com we can pause all activity. Alternatively, you can uninstall the app at any point.

I am a UK merchant, how will Google Shopping CSS (Comparison Shopping Service) impact our own PPC activity?
If you’re running your own Google Shopping campaigns our CSS activity will complement your own. Overall visibility and performance can increase significantly by opting in to Redbrain’s CSS.

I am a UK merchant, how will CSS (Comparison Shopping Service) increase our CPCs?
No! We’re happy to let you know that Google Shopping is structured so that merchants are never bidding against themselves. Google can recognise when multiple CSSs are bidding on behalf of the same merchant and allows the winning CSS to only pay the next highest bid of another merchant. If you’d like to read Google’s official documents please click here.